Chris Capossela, Microsoft’s chief marketing officer, reaffirms that there are 18 million active Game Pass subscriptions.
Xbox Game Pass is one of the services best valued by users, and that many put as an example of good work. An initiative of Microsoft that is helping those who have decant the balance on its side to access a library of games through digital service available on Xbox One and Xbox Series X | S . But it is also interesting to know the point of view of managers at the business level.
Chris Capossela , director of marketing at Microsoft, has participated in the Evercore ISI TMT Conference and there he has given his point of view on Game Pass. “I’m a huge fan of video games. I’m a great gamer myself. And I love how committed we are to this business . But what we’ve seen as technology has gotten better and better is that gamers actually play in many platforms, “says Capossela.
Xbox gaming revenue is growing twice in recent months
“We have tried to change the business model of the way we approach games to put the player more at the center. And we are reaching our highest subscription levels. The latest number we have announced is 18 million Game Pass subscribers in everyone, “says the manager, who concludes:” our gaming revenue grew 50% , which is crazy. Part of that is driven by the new consoles, Xbox Series X and Series S, but a lot of that, frankly, it’s powered by subscriptions, content, and services like Game Pass. “
In addition, Microsoft is moving with its star program and, for example, you can enjoy a free month on Disney Plus as subscribers of Xbox Game Pass Ultimate.