Byron Beede makes the leap from Call of Duty to Battlefield, as a strategic factor to grow the war saga of Electronic Arts in the long term.
Electronic Arts’ plans around its Battlefield saga are coming to light, little by little. The franchise left us a couple of great games with Battlefield 1 and Battlefield V, although it has been losing ground to Call of Duty Warzone and different annual releases of Activision’s IP. Now, with Battlefield 6 they want to mark the rebirth of one of the most famous war sagas in history.
Yesterday we told you that Battlefield 6 will be announced on June 9, during the Summer Game Fest celebration . This decision goes hand in hand with a recent appointment: that of Byron Beede as the new general director of the Battlefield saga . His experience in an identical position within IPs as prominent as Call of Duty or Destiny ensure a good future for the franchise, without a doubt.
Specifically, and according to the official statement from EA, Byron Beede has joined the company as vice president and general director of Battlefield , stating that “it signals a long-term strategic commitment to the growth of the franchise .” Beede was general director of Activision for the Destiny and Call of Duty sagas, being a key piece in authentic successes such as COD Warzone or COD Mobile.
Beede’s appointment is just one more step to lift the Battlefield saga against its greatest rival, after a few years of absence. In addition to the aforementioned Battlefield VI, which will be released later this year , several EA studios are developing a new mobile title . And it will not be the last revelation about the saga, because everything is part of a strategy to relaunch its war IP … perhaps together with EA Play and Xbox Game Pass.
According to IGN, EA’s approach with Byron Beede goes through a long-term project, beyond Battlefield VI and the new title for mobile devices. Beede will also collaborate with Respawn Entertainment (Apex Legends), and also with the DICE (Star Wars Battlefront) teams , although as we say at the moment there are no more details about this new project.
At the moment no more details of this addition have been shared with EA, nor what policies Byron Beede will follow in the coming years with Battlefield. The first step will begin on June 9 , when EA officially announces Battlefield 6 for PC and consoles. The intentions are to launch a delivery with a durability greater than one year, such as “game as a service”
Battlefield VI will be announced next week, on June 9 , and everything indicates that it will go on sale in the final stretch of this 2021. In the absence of official confirmation, the new delivery will be released on PS5, Xbox Series X | S, PS4, Xbox One and PC.