The shortage of these cosmetics has skyrocketed their resale price during the brand’s special event.
Leaving thousands of dollars in a purse can seem like a waste in real life. Spend more than $ 4,000 to buy a virtual Gucci bag inside Roblox it seems straight up stupid. However, it is just what has happened this month on the platform. As reported Polygon, the well-known fashion brand last week began a collaboration with Roblox, which included the creation of a custom level, a Gucci garden, as a meeting point with fans … And the sale of cosmetic objects from Gucci for real money.
Oh okay, by robux, which is the currency premium of the game. Some products, such as diamond glasses, cost around 120 robux ($ 1.40), and others, such as a beige Gucci bag, rose to 475 robux ($ 5.50). Affordable prices, but with a peculiarity: these objects were only available temporarily, for just one hour on a specific day. Obviously, that has made them very exclusive items within the Roblox community, which has skyrocketed its resale prices to the stratosphere.
A bag has been sold for the equivalent of $ 4,115As reported by the aforementioned medium, Gucci bags are sold at absurd prices on the platform. In fact, this YouTube video shows a transaction where a person acquires one of these virtual bags for 350,000 robux, equivalent to $ 4,115. And it is not an isolated case: at the end of the day they went on sale, the median sale price of these bags was $ 1,578. Come on, you could buy a real Gucci bag for that price.
Monetization in games it has long been in the sights of regulators. Especially in the case of Roblox, a platform with 42 million daily users, many minors, and with little control over their transactions. Gucci’s event on Roblox will last until May 31But it is unlikely that any of the new products will reach these prices in your market, now that users are buying the cosmetics in greater quantities to try to make a cut of the resale.
More about: Roblox, Shopping and Online.