The English Court continues to show interest in the online channel. Strategies loyalty and personalization They are one of the best tools that an eCommerce can count on to increase conversion, therefore, the Spanish department store group has not wanted to stay and has decided to combine the two strategies.
Mimo is the name given to the personalized loyalty plan focused on cosmetics. This program will take care of analyze user data to offer personalized recommendations based on their tastes and needs. The company has communicated that it is its best loyalty program in its makeup, cosmetics and fragrance division, since they will have more than 500 companies and more than 2,000 products.
The program will be aimed at both men and women, because the company wants to start a new way of interacting with consumers to help them when making decisions within the perfumery and cosmetics sector. The participating firms are from all categories: perfumery, cosmetics, nutricosmetics and parapharmacy, hair services, makeup and other skin treatments.
The loyalty plan Mimo will start with a 10% discount on the first purchase of cosmetic products, in addition, it will be complemented with other discounts and promotions. When registering, users will be able to choose the categories that are most interesting to them.
The loyalty of the user to the program will be rewarded with gifts, offers, new recommendations or every three months they will receive a purchase incentive in the form of discounts. The application will play a very important role in this program, since it will send messages to users to notify of information such as new offers.