In the wake of the pandemic, in the last year we have consumed more screen hours than ever. However, we are increasingly looking for face-to-face professional opportunities. In 2020 we could not choose because of the coronavirus, but in 2021 new options open. The new hybrid and flexible business model in which teleworking is combined with office life is being established with force and we are no longer 100% online, nor 100% face-to-face.
In this context, there are business event companies such as the Digital 1to1 that have been able to reinvent themselves to offer a format compatible with the needs and limitations that we have experienced in the last 12 months by offering hybrid formats. Thus, face-to-face networking is combined with completely virtual meetings. According to a survey among those attending our event and carried out at our last meeting in Madrid and Barcelona, in March 2021, 55% of them prefer the face-to-face version. Logically, the short distances help us to feel more secure and to be able to create spaces of understanding where the personal feeling counts as much as the business speech we are giving, but how to break the ice in a hybrid format?
Analyze the context well
Almost all events have an agenda that you can access a few days before. Study with which company and which professional you are going to meet to fully understand the profile of the person in front of you (whether in physical or digital version). The new hybrid format Digital 1to1 has brought together 835 ecommerce professionals, both from leading companies and specialized digital solutions.
With everything learned in the last year with the organization of these hybrid professional networking events, Digital 1to1 brings you some tips to get the most out of them and create new business opportunities:
- Organize your speech well. It is important to have a well-organized speech so that nothing can distract you and capture the attention of your interlocutor as soon as possible.
Highlight your strong point. Listen carefully to the needs of your interlocutor and from there explain in detail the benefits that your service can bring to their specific needs.
Be natural. 55% of a message is transmitted through body language, relax and smile even if you wear the mask because it can open many doors.
Bringing more experience to the format
The strong point of a networking event is precisely what has had to be cut the most during the last year, the experience. Thanks to the good rate of vaccination and the relaxation of measures in the hospitality industry such as the extension of service hours, in the summer edition of the Digital 1to1 event new experiences will be incorporated to encourage interaction between attendees, always maintaining safety and security regulations. prevention necessary to continue holding safe events.
Hybrid events are here to stay
It is clear that face-to-face events are preferred by attendees, but hybrid events with pre-scheduled meetings are here to stay. Beyond the adaptation needs created by the pandemic, this type of event has brought us unexpected benefits. Such as the ease of adjusting schedules by not having to travel or not having to miss the event due to external events that may arise at the last minute.
The following days June 16 in Madrid and June 17 in Barcelona will be held on Digital 1to1 Summer edition and, for those who cannot or do not want to travel, they will be able to attend both days virtually.