Many things changed in 2020 as a result of the health crisis. One of them was the meteoric rise in purchases over the Internet, motivated by factors such as mobility restrictions, the closure of physical establishments or the fear of crowds.
However, experts agree that the pandemic has only accelerated the consolidation of trends that have already been appreciated for years. It was inevitable that electronic commerce would gain more and more ground. Obviously, this phenomenon goes hand in hand with the logistics business, which has benefited greatly from the boom in online shopping.
According to a study by DBK, a company specialized in the preparation of sector and competition analysis studies, the provision of storage, transport and distribution services linked to commercial operations on the Internet generated a volume of income of 2.3 billion euros in 2020. Specifically, 24.3% more than in the previous year.
On the other hand, the volume of business derived from electronic commerce between companies and individuals (B2C) exceeded 50,000 million euros in 2019, after increasing by 25% compared to the previous year. Provisional data for 2020 again point to growth close to 30%.
The pandemic accelerates a natural process
Although the pandemic has caused these trends to skyrocket, the truth is that the takeoff of electronic commerce has been going strong for years. There are already 22 million online shoppers in Spain. This is a figure that has doubled in the last seven years.
Consumers are increasingly using the online channel to purchase products of all kinds, including more casual purchases that previously only occurred in physical establishments. During the last year we have seen the demand for products for the home, food, clothing, sports equipment, health and beauty products, office and computer supplies and DIY items grow especially.
According to data from the INE, Catalonia is the autonomous community in which the most consumers bought their physical products over the Internet. With 17.9% (3,864,678 buyers) of the total in Spain. They are followed by Andalusia and the Community of Madrid, with 16.6% and 16.3% respectively.
In addition, the way in which consumers want to receive their purchases is also changing. The DBK study also indicates that methods such as convenience points and smart lockers are trends that are gaining weight. Its use is expected to become more widespread in the coming years.
Points of convenience: a more flexible, beneficial and sustainable system
Points of convenience are becoming a great ally of online shopping, offering enormous flexibility and providing a number of benefits to consumers, carriers and store owners. Mondial Relay is the pioneer of this system in Europe. It has a presence in 15 different countries. Its network of points of convenience, known as Point Pack, has 58,000 collection points on the continent, including 2,900 in Spain.
The convenience points are proximity shops of all kinds. Such as stationeries, computer stores, flower shops or coffee shops, among many others. By joining the network of points of convenience, the consumer can pick up or deliver their package whenever they want at a store that is close to their home or work. You do not need to stay at home waiting for the delivery man to arrive.
As for the stores that become points of convenience, it is worth mentioning that this system is also very beneficial thanks to the visibility they gain by attracting new customers who are going to pick up a package and leave with a cupcake, a bouquet or a blouse. In this way, an additional business volume is generated. In addition, with the opportunity to meet new customers and retain current ones. In short, give life to the neighborhood! In addition, thanks to the management of the parcel, you can pay some bills, invest or even strengthen your team.
This system also optimizes “last mile” deliveries, thus reducing carbon emissions by delivering dozens of packages in one place, the Punto Pack. Convenience points not only save delivery men work and miles: they also actively contribute to making eCommerce more sustainable. This reduces the number of routes to make deliveries, as well as their length (also avoiding delivery failures, for example).
For all these reasons, the point of convenience system is expected to expand strongly in the near future. This will take place with a pioneering company like Mondial Relay at the helm.