76% of Spanish users prefer smartphones to PC to make their purchases online. This is demonstrated by a study carried out by the portal specialized in website creation WebsiteToolTester on digital consumption that includes how during 2020 and In the first 5 months of 2021, the purchasing habits of Spaniards have completely changed.
Also, according to the WebsiteToolTester study 42.11% of those surveyed say that the fact that most attracts them when making purchases in an eCommerce is that the web is safe. “This aspect is the one that has changed the least over the years, today consumers continue to value it as before, although they have lost their fear and they have more and more confidence in online purchases“, Explain Josep García, Content Manager at WebsiteToolTester.
However, if we talk about other devices as fashionable as Google Home, Alexa, or Apple HomePod They are not yet widely used by users to entrust them with their online purchases, since only 1.39% of those surveyed use it for this purpose.
On the other hand, consumer confidence has increased among other things because “e-commerce websites have improved and made much easier, for example the return policy as well as shipping costs, which in many cases are usually free”, He assures Garcia. 40% of respondents admit that they buy more online thanks to aspects like these.
The impact of the pandemic on the increase in online sales has come to stay, 41.85% of those surveyed say that the COVID health crisis has changed their shopping habits, since they have bought more online than before and plan to continue doing it once the pandemic has disappeared.
It can also be observed in this survey that average spending on online purchases is around € 155 per month and that the periodicity with which these purchases are made is increasing. 41% of those surveyed buy in electronic stores, at least once a month and almost 39% do so on a weekly basis.
Another aspect that is of great interest to the consumer is the time they have to wait for their order to arrive. The average time that respondents are willing to wait for their online purchases is 4 to 7 days (except for food purchases, which have not been counted). Only 9% of those surveyed say they can wait more than 15 days for their order to arrive home.