Sevilla Fútbol Club, a six-time UEFA Europa League winner, has opened its official store on AliExpress, the Alibaba Group’s global retail online marketplace. This has taken place as part of the agreement signed between both parties. With this link, AliExpress became an official e-commerce and marketplace partner of Sevilla FC for the final part of the 20/21 season.
This space pIt allows a broader base of Club fans to purchase official products from their team and deliver them anywhere in Spain in a maximum of seven business days. It has free shipping. ORThey offer a range of official products alluding to the Club for the whole family. Clothing, baby items, home decor, pet products, headphones, and accessories – from bracelets to reusable masks – are some of the licensed merchandise categories available in the store. The store offers free shipping to its customers and shipments anywhere in Spain in a maximum of seven business days.
The opening of the official Sevilla FC store on AliExpress is a key element in the agreement we have in force with the Club. In addition to allowing Sevilla fans in Spain to feel more connected to their team, by offering them a selection of their team’s official merchandise on our platform, in a very attractive interface and with different payment options.
Ignacio Zunzunegui, Marketing Manager for AliExpress in Spain.
The official Sevilla FC store on AliExpress is a new channel that allows us to get closer to a wider base of Club fans. Allowing them to access a variety of licensed items that they can buy online and receive at home, in addition to increasing the Club’s visibility by having a presence in one of the most popular marketplaces among consumers in Spain and Europe.
José Castro, president of Sevilla FC.
The collaboration agreement between the Nervionense team and the marketplace includes the appearance of the AliExpress logo on the back of the first team’s jersey. It also has a presence of the brand in the stadium on the days in which Sevilla FC plays at home. As well as in the training fields of the Club. Similarly, AliExpress is also present in different communication channels of the club, such as the official website and mobile application of Sevilla FC.