2020 has been listed as the year of e-commerce, while stores moved into second place. Mobility restrictions and capacity limits, as well as the fear of contagion, meant that people were not interested in shopping in stores. However, so far this year we have seen how many companies are opting for omnichannel and now there is no doubt that this type of strategy is the future.
The Chelsea neighborhood in New York will become a mandatory stop in the summer, Google has decided to open its first physical store there. What products can we find in the Google Store Chelsea? The company has explained in the release, where he announced the opening of the Google Store, which can be found “from Pixel phones to Nest products, Fitbit devices, Pixelbooks and more“. They have also explained that they will have experts who can help solve problems that consumers may have with their devices (it will be like an Apple store).
Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we are excited to share more about when the doors open.
After many years of trying Google they have managed to have their store
Although the company has had independent stores for a long time and has on occasion created temporary tents for a specific campaign, this will be its first official and permanent store. The most important deals it has closed are with Best Buys in the US and with Curry’s PC World in London.
By count, this would be Google’s fourth attempt to create its own store. The first attempt was Google Barges, a floating boat that would be used by the company as a showroom and that could travel the worldFinally, the project did not go ahead because the project did not pass the security controls.
Second attempt, year 2015, Google acquires a building in the New York SoHo and prepares you to set up your first store. He spends around $ 6 million, but ends up subletting the building without giving any kind of explanation as to why the project won’t take place.
Third project for your store, year 2018, this time the location was going to be in Chicago in the Fulton Market district. The Chicago Tribune the news echoed and months later announced that Google had decided to abandon its plans.
It seems that the fourth store will be the final one. In the statement he shared how excited they are: “The new Google Store is an important step in our hardware journey to deliver the most useful Google experience, where and when people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so that we can continue to explore and experiment with the possibilities of a physical retail space and take advantage of the experience.“
The space will be within its urban campus that already has 11,000 employees and has been operating in New York for 20 years.