B2B e-commerce is gaining more and more presence in recent times. B2C has been consolidated for years as one of the reference channels in the digital ecosystem. If your company is dedicated to B2B, you may be considering starting to do direct sales to the consumer (D2C). If on the contrary, it is a B2C company, perhaps you are ready to start selling to retailers.
Last Wednesday, May 19, we held the Webinar “From B2B to D2C, keys and benefits”, in which we deal with this issue with Carlos Andonegui, Founding CEO of Vinopremier, Santiago Goicoechea, Commercial Manager Adobe Commerce, with the moderation of Samuel Rodriguez, CEO of Ecommerce News.
“We want to continue growing in the online channel and for this we plan to upload to the licensed version of Magento, Adobe Commerce” commented during the event Carlos Andonegui. “With the version Premium Adobe Commerce “we could give a better service to our customers. It has some interesting features, it includes scalable hosting, business intelligence, tools for B2B, automations, etc. ”Andonegui added. ¿What are the keys to go from one version to another? Santiago Goicoechea answer these and other questions in the video that you can see below.