“I guess people still don’t fully understand it,” says Strauss Zelnick.
The coronavirus pandemic it has skyrocketed the revenue of the video game industry to all-time highs. A “boom” that has given rise to record numbers in each and every one of the markets, as well as for the companies themselves. While one might expect this growth to be temporary, and the numbers will normalize in a few years, GTA V owners think very differently. Take-Two believes that the pandemic has caused a permanent change in the way people consume entertainment.
And, therefore, has given a permanent boost to the sector. At the results meeting for the close of the fiscal year, Strauss Zelnick stated that the pandemic “has initiated a transformative change in entertainment consumption.” Asked by Games Industry about these statements, Take-Two CEO has commented the following: “Interactive entertainment is now the number one entertainment segment in terms of income, and I guess people still don’t quite get it. “
People have rediscovered video games and their social aspectsStrauss Zelnick“And much of that growth has been seen driven by people who have either discovered, or has rediscovered interactive entertainment and its social aspects during the pandemic“says Zelnick.” And what we’ve found is that while some trends are expected to subside, this change is permanentIn other words, the CEO of Take-Two believes that the growth of video games will continue after the pandemic, thanks to the social aspect of these experiences that many users have rediscovered in the last year.
Driven by a 2020 with record numbers, and by a GTA V that does not stop selling, Take-Two currently plans to publish 62 games in the next 3 years. Likewise, the company has promised to announce several Firaxis games in 2021, and they are working together with Gearbox on a new mystery saga. With the current fiscal year just released, we’ll see if Strauss Zelnick’s words are true, and the video game industry maintains momentum in 2021.
More about: Coronavirus, Take-Two, GTA V and the Video Game Industry.