One of the main reasons that many do not make money on Amazon is because of the amount of competition on this platform. With these measures you can protect yourself.
You must be clear about one thing. Amazon wants there to be maximum competition in its marketplace. The reason for this is very simple. More competition makes prices lower.
Therefore, it must be clear that there is no 100% effective measure to prevent other sellers from assaulting your listings. The only thing that can be achieved is a reduction.
There are two ways to sell on Amazon. Sell with own products and resell third-party brands (reselling).
Sell own products
Without a doubt, the best way to protect your listings is to sell your own product. In the ideal case, it is not a product that can be easily copied because it is manufactured in a dozen factories in China. Even if it is the case, adding your own brand helps. That way a competitor can sell the same product but cannot do it from your listing because you are the owner of the brand.
This step has been pending for a long time. At last we will do the trademark registration because we also want to launch our own product. They are 1,000 or so euros for the registration in Europe and for the management but it will be good money invested.
Protect yourself with third-party products
A key factor to achieve more impacts in the Buy Box is the price. No seller in the world likes to lower their prices too much because in the end this directly affects their margin and profits. There are alternatives
Make packs with 2-3 products
There may be more than 100 sellers that sell product A of the brand Z but there will be far fewer that have product B of the same brand at the same time and also sell it as a pack through FBA. These listings tend to have fewer sales than those for the product only, but the margins are usually higher because there is less competition.
Add a gift to the product
A variation of the option above is to add a gift. It can be a sticker, a keychain, a PDF, etc. Ideally, it fits logically with the main product. A possible downside to this strategy may be that other sellers are still raiding this listing and submitting it without the promised gift. The consequence may be that the product receives negative reviews and falls in the rankings.
Build your own brand listings
Here we move a bit in a gray area because using your own brand when you sell a third-party brand is critical. In the short term it can be a solution but it is not something that I would recommend in the long term because you could possibly receive a letter from the lawyer of the brand that you are selling in this way.
What was said. There is no perfect solution when it comes to protecting your listing when selling third-party brands. If you have your own product, it is already quite simple.
My short-term focus is to once again exceed the 60k turnover which, as we now finally know, gives us about 15,000 euros of profit. It is a good number to continue growing from there.