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The Facebook and Instagram model is being challenged by the new iOS update, which prevents data collection. To the point of eventually pushing these applications towards paid versions?
It was one of the big controversies at the start of the year in the tech world: will Apple endanger application developers with its new version of iOS? As a reminder, since iOS 14.5, application users can prohibit the collection of their personal data, without any impact on their ability to use this app. A novelty particularly criticized since its inception by Facebook, for whom this paradigm shift could hurt many developers, who will have to seek sources of funding elsewhere. A difficulty that would go so far as to affect the firm of Mark Zuckerberg?
This is in any case what is stated by on the page of Facebook and Instagram on the new version of iOS. As can be seen from the screenshots above, the applications ask the user to allow data collection “to help keep Facebook / Instagram free”. Does this mean that if the majority of iPhone owners were to prohibit access to their data, these ultra-popular applications would change model, and would go by paying? A turnaround that would still be surprising, knowing that there are currently many completely free messaging / social networking applications. The next few months should tell us more!