The latest results of the fashion firm have been presented and in them it can be seen that from August to February the turnover has grown by 25%, reaching 1,975.9 million pounds. However, Asos it has not managed to have such good results in Spain.
The increase in his sales has been caused mainly by his native country. In the United Kingdom it has achieved a 39% rise (825.8 million pounds). Another country that has allowed it to grow is France where the company has managed to increase a 20% your customers and 29% more subscribers to the Premier service.
One of the countries that has obtained the worst results is Spain. The online fashion trade is suffering a great impact in the country as a result of COVID-19, the target audience of the company has been greatly affected.
One quarter and 236% more profit
The gross amount stood at 890 million, 19% more than in the first half of 2020. The EBIT has had even greater growth, reaching 236% to 116.2 million pounds.
“These record-breaking results, which include robust growth in sales, customer numbers and profitability, demonstrate the significant progress we have made. Integration with Topshop brands (Topshop, Topman, Miss Selfridge and HIIT) and greater interaction with users are also especially enjoyable. “
Nick beighton, CEO of Asos.
With 12% more active clients in its first semester, Asos customers reach 24.9 million, 47 million orders (+ 15%) and 1,585 million visits to its platform (+ 19%).
“ASOS also benefited from carry-over spend on the old Arcadia brands – Topshop, Topman, Miss Selfridge and HIIT – which it acquired in January 2021 and has fully integrated into its platform. With the United States currently boasting the highest growth rates for these brands, the acquisition has already demonstrated that ASOS can succeed in raising international awareness in a way that Arcadia could not. With more products yet to launch, as ASOS aims to hit 10,000 options across all four brands, along with plans to add more inclusive sizing, such as a Curve range for Topshop and Tall for Miss Selfridge in the future, as well as the Launching a partnership with Nordstrom, ASOS is ensuring brands have a great opportunity to resurface.”Explained Chloe Collins, Senior Retail Analyst at GlobalData.