ElTenedor, which belongs to the Tripadvisor group, has appointed Sérgio Sequeira as the new CEO of Iberia & Latam for TheFork. Thus, he takes over from Marcos Alves, who has been at the helm of the company for 15 years. Until now, TheFork Country Manager in Portugal will be in charge of maintaining the growth of the business. In addition, to promote the company’s projects in Spain, Portugal and Latin America.
I am taking on this new position with great enthusiasm, especially as I represent markets that are totally key for us. As the main ally of the industry, we will continue to support restaurants to reactivate their businesses as soon as possible. We help diners find the perfect restaurant for every occasion. Always safely and, above all, increasingly promoting the digitization of the sector. Furthermore, we are firmly committed to innovation. In this way, promoting new digital proposals to help restaurants and users adapt to the new context with tools such as TheFork PAY. It is our new digital payment platform from where the user can pay directly with our app and that has already been implemented by many restaurants. Our immediate priority is to consolidate and strengthen our position in the market and increase our local presence to offer a greater variety of restaurants.
Sérgio Sequeria, new CEO of Iberia & Latam.
In this way, he will succeed Marcos Alves, co-founder of ElTenedor and director of Iberia, Latam and Australia in recent years, who has made the platform a local leader in the online restaurant reservation sector. After 15 years in the company, Alves, who co-founded the company when he was only 23 years old, closes this stage and begins a new chapter of his business life in which he will dedicate more time to his role as an entrepreneur, as an investor and advisor in startup, in addition to focusing on new projects and tackling new challenges.