Apple and Epic Games, new chapter. The company that sees Fortnite and its applications banned from the App Store on the pretext of bad faith on the part of the Cupertino company. This last pretext for the security of iOS and Epic Games has arguments that would prove the opposite.
Apple and Epic Games have been at war for a long time. The Cupertino company has taken the decision to remove the studio’s applications, including Fortnite, from its App Store following a violation of its rules. Epic Games had offered its own payment method, without the 30% commission set by Apple. One way for the studio to denounce the monopoly of the company led by Tim Cook, who recently approached his retirement. For Apple, it is above all about ensuring the security promised by iOS. But Epic Games sees in this argument a suspicion of bad faith on the part of the Cupertino company. Apple, for its part, says that developers can create applications for a lot of devices and therefore has no monopoly. The company claims that Epic Games created from scratch a huge smear campaign against him. It must be said that the studio did not hesitate to parody its opponent to mock his position in a video visible below, and the launch of a hashtag #FreeFortnite.
Apple goes on to explain that Epic Games hired PR agencies in 2019 to work on a strategy called ” Project Liberty “. The goal ? Make the company the big bad. In October 2020, judge Yvonne Rogers explained that Epic Games knew very well what it was doing by offering its own payment solution to dodge the 30% commission. But the studio behind Fortnite has several arguments to defend itself. Epic Games advises that the App Store is the only virtual store for iOS devices. The company even presented a note from Steve Jobs, founder of Apple, dating from 2010. The man explains wanting “ tie all the products together so [qu’Apple] locks customers into its ecosystem “. Epic Games even cites iMessage messaging, which is reserved for iOS devices. Apple reportedly feared that by not offering it on Android, parents would buy competing smartphones for their children.
Developers and consumers are also presented as those having a bad experience on iOS. Apple acts as an intermediary according to Epic Games and therefore strengthens its dominant position. In the event of a problem during a payment or a refund request, developers and consumers must rely on the Cupertino company to resolve the problem. Epic Games also talks about its own experience with Apple, which works on the iPhone 13. The company talks about a complete disconnect between customer service and transactions, between itself and its own customers on iOS. This would lead confusion among complainants who contact Epic Games in the hope of having an answer in connection with a purchase made on iOS. The company behind Fortnite persists and signs: Apple is showing bad faith by invoking the security of its ecosystem.