Aprop online it grows. The online sales platform that brings together local businesses had its origin in Catalonia 4 years ago and, now that the health situation has catapulted Internet shopping and km0 consumption, it is taking advantage of the opportunity to expand. In fact, it already includes reservation of physiotherapy and restoration services and has been consolidated in 13 municipalities: Castelldefels, Gavà, Viladecans, Sant Pere de Ribes, Vilafranca del Penedès, Martorell, Sant Andreu de la Barca, Sant Vicenç dels Horts, Mataró, the Mollet del Vallès market, Collbató, Esparreguera and Montgat. Currently, it is in the process of launching 6 new marketplaces in the province of Barcelona, and while it is consolidated in this area, it is preparing to expand through Tarragona, Lleida and Girona.
There are more than 1,000 stores that sell their products in this marketplace of proximity shopping that already reaches 1 million people residents in 35 different municipalities; And it is possible that people residing in towns whose stores are not integrated in Aprop online can buy in marketplaces of the platform with stores located in nearby places, thus facilitating shopping in territories with little or no commercial fabric.
What marketplace or store of stores, Aprop online digitizes local commerce, which is a disruptive milestone in proximity sales. In fact, it is the first time that all businesses in the same municipality can have an online sales channel in an organized way. The advantages for these small businesses There are many: from enjoying a platform like the one used by large stores -and, therefore, competing under similar conditions-, to the possibility of selling 24 hours a day by any device and the digitization of the business in a simple and affordable way .
In addition to billing automatically and immediately, there is no implementation cost for local businesses. “The upload to the platform of the photos of between 100 and 150 products, their price and their updates has no initial cost for the stores, since this is normally assumed by the town hall of the town where Aprop is deployed” -Explain David Barbeito, CEO and co-founder of Aprop online. The platform collaborates with institutions and merchant associations for the digitization of local commerce and once implemented, it is available to citizens of a specific geographic location.
For customers, the benefits are also numerous: buy a single time and through any device in different shops in various sectors close to your geographical location, without waiting or incompatible hours and with a single delivery to your home in 24 hours and in the desired time slot. “The customer only pays once and receives the entire order grouped in a single delivery at home“, He says Jordi Ventura, co-founder of Aprop online.
Payment can be by credit card or Bizum, and WhatsApp Business is recently being implemented to facilitate direct communication between the digital platform and the client. This tool, currently active in the marketplace of Mollet del Vallès, will allow segmented and personalized messages of the offers of the shops in which each user usually buys and access to the product catalog to make the purchase quickly and easily.
Efficient transportation with social benefits
In fact, Aprop online has social and environmental benefits for the municipality where it is implemented, since it has its own transport model. This consists of non-polluting hybrid vans that produce recyclable energy, bicycles in some municipalities and personnel who act as transporters and are hired by selecting them from the list of unemployed people in the municipality. This profile offers many facilities, since it knows perfectly the shops in the area, their owners and the addresses of the neighbors who place an order. Aprop online is a company highly committed to the environment and sustainability and, as Barbeito adds, “it is an integrating model for the municipality that links city councils and associations of merchants, local businesses, citizens and unemployed youth.”
The benefits are already enjoyed by 120,000 registered customers in this marketplace km0 who make recurring purchases; The platform allows you to save a purchase to repeat it later, add more products or eliminate those that are not needed. You can also customize the purchase and, for example, order the product cut or packaged.
Purchases made through Aprop online have a ticket € 98.10 average and include 6 to 8 stores on average. The most common buyer profile is between 30 and 48 years old.
Taking advantage of the boom in Internet shopping and the consumption of proximity products, Aprop online is in a phase of growth and expansion with the addition of more establishments and the expansion of the territory of operations. The objective is to deploy the ‘store of shops’ in more municipalities and in large cities and enter the other three Catalan provinces: Tarragona, Lleida and Girona, to expand and consolidate its role as a taxpayer to help, strengthen and digitize local commerce .
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