Currently ecommerce has become an essential tool for businesses. It allows traders to expand their market options. Therefore, it is essential to take into account every detail and offer specific information about the products.
One of the essential requirements in your online store is have good pictures. They play a fundamental role, since a quality image can create a positive shopping experience for users. It all depends on the way the products are displayed. You have to be aware of technical aspects such as lighting and the background that is used; the correct angle; camera settings; and even post-production, it will impact the conversion of customers.
In a physical store, customers can take the product and try it on. When buying online, these actions cannot be performed. Therefore, it is essential that they can see them clearly. That is precisely the reason for the importance of photography to influence the decision of a potential buyer. The images have to reflect the product as close to reality. Include in your strategy a freelance product photographer that is dedicated to making these ideas real is highly recommended, since contacting professionals in the sector to achieve good product images will help improve the conversion of your ecommerce. It is these experts in photography and editing who will be able to highlight the value of each of the products. Thanks to their experience, they are able to zoom in on the details of greatest visual value. In addition, no one better than these professionals to make the appropriate recommendations for the photographic scenario, not always a mannequin and a white background are the best option to display a product, since there are many other elements that add visual richness to images and help to highlight the essential characteristics of the product. Also, the photographic technicians have the professional material that will make the difference in their work.
There are several conditions that influence when making ecommerce photography for a fashion store.
1. Prepare the clothes
Products must look perfect in photos. Clothes wrinkle and this detail must be taken into account. Preparing garments in advance is a crucial starting point. It is advisable to check if there are any labels, stickers or other identification material that need to be removed.
Sometimes Photoshop is used to erase imperfections, stains or any defect that the garment has, which is not recommended since it does not show the reality of the product. However, if we choose to work with a professional photographer, he will guarantee us that this stage is carried out successfully, achieving quality images and using editing tools to make color corrections or make the final finish, but always maintaining the original appearance. of the garment.
2. Composition of the study
With just a few pieces it is possible to turn any spacious room into a study, but it is important that the study composition photographic is correct. For this, it is not necessary to have a large budget. A limited budget that allows us to have basic equipment (a camera, a tripod, white seamless paper and adhesive tape), will allow us to get to work.
A white or gray backdrop is recommended to avoid distractions and to capture colors as accurately as possible. To ensure the success of the image, a good camera it is a vital part. Despite this, this alone is not enough. When using a digital SLR camera it is recommended that it have manual exposure and that it allows setting the lens aperture. For this reason, the figure of a professional photographer becomes essential to make an optimal shooting of our product catalog.
Optimal lighting is essential. Natural light is the most economical and high-quality light source for any garment photographer. Therefore, if you have a large window, that is a sign that there will also be plenty of natural light. Artificial lighting can also help when there is not enough natural light through the window. In this case, we would need to increase our basic material and include light bulbs that allow us to adapt the place to the necessary conditions to obtain the results we seek for the photographs of our garments.
4. On a mannequin or with a model
The best way to show the shape and fit of the garment is to photograph the garment on a mannequin or model. In this way, the clothes will come to life and customers will be able to visualize the result.
It is important to take some time to put the material on the mannequin. Before taking the step, make the adjustments and observations that are necessary.
In the case of having a model, take into account that its appearance is in accordance with the lines of the brand and that it identifies with the type of client to which it is going to be directed.
5. The photographic taking
This is the most awaited moment. Camera settings need to be adjusted, depending on the amount of light required. The more shots are made, the better results will be. You will have to take front and back shots, at 45 degree angles, left and right profile, and the details that are considered necessary to enhance the product.