2020 has been a challenging year for ecommerce, making steady progress in order to meet consumer needs. From electronic retail we have adapted in record time to the situation, being aware of the duty to offer a safe, reliable alternative with all the guarantees. In our case, we have embraced this challenge to make it our own, making technology an absolute priority, being aware that the customer is our highest priority and that those who achieve, for the first time, a favorable experience and fast and efficient service stay with us.
In 2021 the circumstances rule again and this makes the e-commerce keep rising, although they are more sustained numbers. Many have identified this upward inertia and have adapted their businesses to the online level or undertaken in the sector, which raises the competitiveness and forces us to provide added value at all stages of the purchasing process. Excellence in customer experience has become a real goal: e-commerce is betting on strengthening personalization, omnichannel, humanization of customer service from digital channels, agility of the logistics network or the activation of added advantages, such as free shipping or financing, among other resources.
At the same time, price competitiveness continues to gain weight as a differentiating factor, driven by the inevitable economic austerity of many families, but also under the growing trend of dynamic pricing, which stems from sudden changes in demand for certain product lines. We all remember, without going any further, how the need to get a laptop was triggered after the onset of the alarm state and teleworking. Products like webcams, printers or exercise bikes also had that effect.
In the process, technology will also continue to play a leading role, since many ecommerce companies are going to continue betting on innovation. Apply ICT to shopping experience It will allow us to go further in a more personalized and complete way, optimizing resources. In this context, the mobile environment has been going strong and that is where we will also have to focus to offer an experience in line with consumption.
We will continue to see in 2021 how teleworking and online teaching keep IT and connectivity sales booming, although we foresee that meeting the high demand for these product lines will be an important challenge to face this year, given the global stock problems. The other big trend will be products oriented to the leisure and domestic welfare, with lines that include gaming, televisions, home fitness devices, smart speakers or the small appliance.
We have started a year full of great challenges for e-commerce professionals, but the learning of 2020 has allowed us to improve further in our constant goal of achieving excellence in customer service. In PcComponents We will not stop evolving to achieve this, and we hope that all of you can join us on this path.