If in the global economy the effects of the pandemic are being devastating, in the most popular shopping habits the reality is also very adverse. As collected The Cetelem Seasonal Observatory on Spanish sales spending, released today, 90% of consumers say they have spent less in the sales period. In concrete figures, the Spanish surveyed they were spent in this period of great offers and discounts an average of € 227, which It is 30% less than in 2020 (€ 326).
The study by Cetelem, a trademark of BNP Paribas Personal Finance, highlights that, both due to the effects of the pandemic and probably due to the closure of shops and confinement, 62.2% of Spaniards declare that they have allocated less spending on purchases made in this year’s sales, a significant increase of 28 percentage points compared to 2020. Only 10.8% of the Spanish surveyed declared having spent more in the sales period this year, a percentage that decreased 12 percentage points compared to the same dates last year.
When it comes to going to buy on these key dates for trade, the falls in terms of products are widespread. It is worth highlighting the clothing (69%, compared to 71% 2020); footwear and accessories (37% vs 46% in 2020); textile and sports footwear (19% vs 54% in 2020); perfumes (14% vs 33% in 2020), and books (13% vs 23% in 2020). Finally, the Cetelem Seasonal Observatory confirms the boom in online shopping, since 7 out of 10 consumers who have made purchases in this period have changed their behavior, making more purchases online than in the physical store.