The irruption of Amazon in the business world, establishing itself as the great giant of electronic commerce at a global level, shaken the foundations of the retail sector. Since then it has been overtaken by a company that, as its motto proclaims: “From A to Z”, feeds its catalog with a wide variety of products and services. Faced with this situation, there were two types of response: those who began to sell their products on Amazon paying for it, and those who decided to fight from their own online stores. Today Amazon is a platform composed of a very large number of external vendors, which at the end of the last decade amounted to more than 2.5 million active suppliers.
The key to Amazon’s success is also within the reach of other companies. The basis is a strategy that begins by transforming our e-commerce to a marketplace; websites that bring together a large number of buyers and sellers, which offer and demand products virtually. There are different technologies in the market that allow companies to adopt the same market platform that transformed Amazon from a bookseller to an organization that sells practically everything.
In this sense, Mirakl’s solution stands out because in the words of Adrien Nussenbaum, CEO of the company, in a recent interview for Forbes: “Mirakl provides the technology and partner ecosystem to launch your own marketplace”.
From e-commerce to marketplace
If we take into account the scenario left to us by the health emergency caused by Covid-19, we find that Internet shopping has exploded. Almost 19 million people have bought online in 2020 in Spain. That is, 53.8% of the population between the ages of 16 and 74 have bought via ecommerce in the last quarter, according to a survey conducted by the Statistics National Institute.
In this sense, making an e-commerce evolve into a marketplace is beneficial because, with the appropriate technology, and nourishing itself through third parties, the company will expand its product offering; minimizing costs and risk. This change will allow you to better satisfy the wishes of your customers, who will be able to access a greater number of articles through the same website. In addition, by being sold directly through a third party, we save the corresponding storage and logistics costs. To all this we must add the strength that creates synergies with companies that before could be direct competition for the catalog and are now allies that complement its offer.
An example of this model in Spain is PcComponents, a company that only last November notified 45,000 orders through the marketplace during BlackFriday. By participating in its marketplace, sellers ensure a good positioning on a website that has more than 2.6 million orders, more than 190 million sessions and more than 750 million views per year. In the words of David Morales, Brand eCommerce Manager, “Mirakl was the clear leader in experience and technology for the Marketplace. We decided to work with the Mirakl team to develop our Marketplace and achieve our primary goal of expanding our catalog to give our customers the product options they deserve. We can now grow our supplier list and catalog at a rate and with an efficiency that would not have been possible otherwise. ”
A community that facilitates the growth of our marketplace
One of the great challenges a marketplace faces is finding sellers that fit the desired content. In this sense, one of the great bets of the Mirakl technology has been Mirakl Connect, a community that connects qualified and certified sellers with marketplaces. In just 6 months, Mirakl has doubled the size of its Mirakl Connect community globallythus becoming the world’s only network of selected, high-quality vendors providing value-added services and solutions. Mirakl Connect ensures fast launch and sustainable growth for those marketplaces created with its technology, since they can multiply the products for sale on their site thanks to their collaboration with these accredited sellers. In 2020, those marketplaces that accessed Mirakl Connect increased their sales by 40%.
In summary, if you want to stand up to Amazon, you need to have a strategy and technology that allows you to offer more products and services in a scalable and flexible way, in order to have organic and sustainable growth according to the growing and changing demand.