Last 2020 was a year marked by COVID-19. The largest global pandemic in more than 80 years has changed the lives of individuals and businesses. The lockdown and closure of physical stores around the world triggered an unprecedented boom in e-commerce. According to some studies, during all this time, ecommerce has grown as much as it did in the last 5 years.
Given this fact, the transport sector has a real challenge to absorb the enormous demand for orders that does not stop growing. And it is at this point when three entrepreneurs decide to create Beeasy, an ICT startup specialized in the distribution of the last yard, in 1-hour strips through a local, ecological, sustainable and social distribution network.
Sergio Giménez, Juan Manso and Germán Oñate are the founders of a project that they began to forge during confinement with the help of Juanma Quelle and Jesús Majen, two experts in the logistics sector who have participated as executive partners and investors in some of the most successful startups in the sector.
In addition, as an ICT startup, technology is a fundamental piece for Beeasy, so it is essential for them to have the best support in IT, infrastructure and security. For this reason, another of the company’s strategic partners is Iñaki Calvo, CEO of the ICM company, specialized in cloud, security and infrastructure. Something that will allow Beeasy to scale as they grow, a key part that they want to have first hand control.
An economic, social and sustainable project
Beeasy solves four big “challenges”Which the transport sector must face in the coming years. First, narrow down the delivery ranges. Achieving that the recipient of shipments significantly reduce waiting times. Beeasy’s bet is to deliver in one-hour slots and in the afternoon, something unprecedented so far in the sector. Another challenge of the sector that Beeasy solves is sustainability. And, if the growth forecast in 2030 continues, last-mile deliveries will generate more than 25 million tons of CO2 emissions each year in the main Spanish cities.
With the Beeasy system, the distribution is carried out with non-polluting means. In addition, this system seeks to reduce the significant number of delivery vehicles that pass through the center of our cities every day, and avoid the congestion they generate. Finally, they intend to increase the efficiency percentage of deliveries. According to statistics from the delivery sector, currently 10% of B2C deliveries are failed, 90% of them due to the absence of the recipient. And according to studies available to Beeasy, once its implementation is complete, this figure could be reduced to 1.5%.
Bees, the corner piece
In order to carry out the operations, Beeasy has a network of Bees, employees who are in charge of receiving the merchandise in their own homes and who will later deliver the last yard within a maximum radius of 500 meters from their home. The time chosen to start operations is another of the novelties of Beeasy. Deliveries will be made in the afternoon, in the one-hour time slot chosen by the recipient between 7 and 10 p.m., hours that may also be extended depending on the demand of its customers. The bees, equipped with the latest technology in the sector, will be responsible for making and managing deliveries and collections guided by the route optimization and management algorithm created by Beeasy.
Beeasy’s commitment to its employees (Bees) is unequivocal. Unlike other companies in the sector, it will offer them work contracts from the first moment, thus avoiding that they have to become self-employed. A commitment to creating stable and quality employment at a time when it is more necessary than ever.
In Beeasy’s expansion strategy there is also room for neighborhood associations and social entities. One of the goals of the startup is for employment to also reach groups at risk of social exclusion. A way of supporting society by offering employment to people who need it most today. With hashtags like #siteenterasdealgo they will make the search options of bees visible.
Beeasy will be a reality on January 25 and they start with ambitious goals for this first year: exceed 200 bees, and reach a turnover of more than € 500,000. They already have their first clients closed, and on February 8 they will begin operations.
Sergio Giménez, CEO and founder of Beeasy, explains about the launch that: “We are excited to announce that Beeasy’s dream has come true. And it has come true thanks to a lot of enthusiasm, talent, work, confidence and an impressive team. Beeasy, like any other startup, was born with the purpose of providing an innovative and disruptive solution to a problem. In Beeasy’s case, we want to make things easy on last-mile logistics. In fact, we think that the last mile is behind us and now we have to talk about the last yard. To offer the service that end users deserve, you have to be close to them. At Beeasy we have created efficient, close, comfortable, sustainable and social last yard logistics ”.
Juan Manso, COO of Beeasy, he tells us for his part: “The name Beeasy comes from the play on words between“ Be easy ”(which means“ it’s easy ”in English) and“ Bee ”(which means“ bee ”in English). With Beeasy we wanted to make the process of standard last mile deliveries, as well as reverse logistics, easier and simpler. Our analogy with bees is due to the fact that in the same way that bees work in a united and active way for the full benefit of their hives, in Beeasy we work to provide service to our hives, which are the neighborhoods, from our neighborhoods and with people from the neighborhood. Our distributors are neighbors who will distribute in an area of 500 meters starting the route from their home ”.
Technology is in the Beeasy DNA, and as such it plays a differential role. Beeasy’s CTO comments that: “Technology is a fundamental aspect for Beeasy. We use heat maps thanks to which we can strategically place our Bees to fulfill a proximity distribution. We offer the end user (who expects to receive the package) the possibility to select, from our tracking website, the time at which they want to receive their package. This selection will be made from a grid where you will see different days and times available. indicating, in each case, the ecological time to be able to carry out a detailed follow-up of your shipment later from the same website ”.