DFC Intelligence adds that it is a risky purchase, and rules out Microsoft as a potential buyer.
The launch of Cyberpunk 2077 has been a serious blow to CD Projekt. Not only at the image level, but also in terms of the company’s valuation on the stock market, despite managing to sell more than 13 million games counting returns. It is a situation of great uncertainty for the shareholders of the company, and for a board of directors that has had to explain the circumstances of this launch. However, in some consulting firms such as DFC Intelligence think it is too late to set course, and see CD Projekt as a candidate to buy by other companies.
In a report For its clients, this firm reviews the origins and consequences of the controversy surrounding Cyberpunk 2077. Here, they affirm, the fact that the game had surpassed certification on consoles, coupled with the company’s statements and the positive impressions of the title in its PC version, made them “believe us the hype“, and trusting that Cyberpunk 2077 rose to the occasion. However, the facts were what we all know by now, and DFC comments that” the most remarkable thing is that this whole debacle could have been avoided with some basic marketing and public relations work. Obviously, delay the game or launch only the PC version it would have been the best“.
The firm considers that, if CD Projekt had had the help of some great editor leading the project, it would have anticipated and mitigated the controversy, thus avoiding such a strong impact on its actions as the one experienced in December: “The actions of CD Projekt fell by 50% in December. This is inadmissible for a company that launches a star product from its catalog. A larger company would have prevented this by basic public relations and marketing “.
DFC sees Microsoft as unlikely to bid after ZeniMax purchaseStill, DFC believes that Cyberpunk 2077 it’s going to be a long-term success, but “the reputation of the company has been tarnished. The company now becomes one to be watched as candidate for a purchase. This is a clear case of when the marketing and editorial work of a larger company would have worked wonders. “While much has been said about Microsoft As a potential buyer for CD Projekt, this firm does not believe that Redmond will venture large investments after the purchase of ZeniMax for 7.5 billion dollars.
“The purchase of CD Projekt it would be a risky bet“They say.” Even with its shares falling, CD Projekt is roughly the same value as ZeniMax or French publisher Ubisoft. However, there could be several companies willing to take that riskTo this, the firm ends its report noting that “the moral of Cyberpunk 2077 is that the work of publishers in managing distribution, marketing and public relations is still important.”
The PS5 and Xbox Series X versions of Cyberpunk 2077 will arrive in 2021
In the wake of Cyberpunk 2077 issues, CD Projekt has updated its roadmap with the game to focus on updates first and in the arrangements, and later in the arrival of new content. Thus, the free DLC promised for early 2021 will now arrive after the updates, and the versions of new generation of the game point to the second half of the year. Pending its arrival, those who want to know the performance of the game on PS4 and Xbox One can consult our analysis of Cyberpunk 2077 on consoles.
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More about: Cyberpunk 2077, CD Projekt, Studio Buying, and Microsoft.
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