The Christmas party at Amazon is over. Now it is time to return to the reality of the day to day with more humble figures. This is our goal for January 2021.
I would have imagined it worse. The feeling that you get from falling so much in sales figures practically from one moment to the next I imagined to be more depressing. I should have gotten used to it by now but every year it’s different again.
On track to triple turnover in 2021 compared to 2020
After the official end of the Christmas sales party the figures are already at a more humble level. Despite this, they are still very good. One of the most important and basic things that I have learned from selling in December on Amazon is that also in the weakest months we need goals. In 2020, if I remember correctly, we had a turnover below 15,000 euros.
The new goal is to triple that figure, reaching about 45,000 euros in sales. At the moment we are on the right track with more than 18,000 euros. A third of the way to January we have already surpassed last year’s result which was undoubtedly terrible. If everything continues like this, we will have exceeded in January 2020 even the best month of 2019 which was about 35,000 euros.
Having a goal was not the only key.
Diversification of the catalog with Lego
Lego products are becoming the second best-selling brand in our catalog. I shop on a weekly basis. Reviewing the last 20 sales, a change is noted compared to those of Christmas. Right now we are selling many different products. At Christmas there were days where in one day there were up to 30 or more sales of the same item. Right now billing is achieved through diversity so there is less concentration or dependency.
I have also noticed that in these last sales 30-40% comes from products that I have purchased after Christmas at the end of December. This is a significant change to January 2020 where we have simply entered vacation mode enjoying the results of the previous month. This time we have not done it and I have invested in everything that I have seen profitable. I have also been lucky with some products. Yesterday we sold a Lego for more than 3,300 Swedish crowns (approx. 320 euros) which I bought for 160 euros. It was a Lego that he had sent because he had it at home and with no space to store it. About 80 euros we will have made a profit (unexpected at least so early).
It has not been a specific case. In fact, it has happened to me with more than one product. It has to do with the fact that you don’t have to be the cheapest to get the Buy Box. In a moment I will talk about this in a separate post …
The further we get away from Three Kings Day, the more difficult it will be to achieve the average of 1,500 euros a day. Yesterday there were fewer. I’ll tell you …