2020 has been a year of launches in Retail Rocket, an e-commerce personalization company and unique in the integration of artificial intelligence for mobile applications. With more than 2,300 clients, among which are Decathlon, Makro, L’Oreal, Douglas or Puma, offers millions of online shoppers unique experiences.
Many novelties have starred in the year with the launch of services such as: “Sponsored Products”For marketplaces and multi-brand stores; and “Mobile app integration”, This being a unique product on the market. However, it will be in 2021 when the launch of the new Customer Retention Platform will mean the leap from Big Data treatment technology to other industries.
According to a report by IBM, the pandemic has boosted e-commerce, accelerating consumption changes in approximately 5 years, with an estimated increase of 20%. Brands, aware of this, are increasing their share of online sales, using all available tools. With this upward trend in the number of businesses investing in AI technology, increasingly demanding consumers expect a highly personalized experience from brands.
Along with the current world situation and changes in online shopper behavior, many consumers have become less loyal to their usual brands: either out of necessity due to the difficulty of supply or because of the possibilities offered by the Internet to compare similar products. Recent studies reflect this reality, and affirm that the main objective of the companies will be the retention of clients and not so much the increase of the conversion. At this key moment, the Retail Rocket platform enters the market to meet precisely this demand.
The new platform arrives to revolutionize customer retention, increasing Lifetime Value and recurring purchases
The integration of four modules in the same platform allows the segmentation and automatic creation of customer workflows based on an intelligent mathematical model that will revolutionize the systematization of personalized marketing strategies to retain current customers, retain new ones and generate recurring sales. You will no longer have to spend hours putting together workflows that will never be as efficient as an intelligent algorithm that will do the work for you and refine it in real time.
Retail Rocket’s customer retention platform collects customer information from multiple channels such as CRM, loyalty programs, the web, and mobile apps, among others, into a single data warehouse. This allows segmenting and customizing the customer base with a wide variety of parameters. In this way you can automatically:
- Determine which customers are at risk of not buying again and, thus, be able to reactivate them with personalized offers.
- Predict the most likely future purchases after a single order and use this information on the website and in email marketing campaigns to generate recurring sales.
We are facing a multi-channel communication service with which everyone wins. Interaction with customers by sending transactional emails, personalized newsletters, push notifications and SMS, all in real time, will allow customers to receive their favorite offers and your business to increase LTV, recurring purchases and revenue.
Retail Rocket’s customer retention platform is easy to install, with one day of deployment, 500 hours of development work will be invested in your website. In addition, with the work model and price based on the “no cure no pay”(To success) you will not pay until the platform begins to generate income. Successful payment allows companies in markets slowed by the pandemic, such as: tour operators, to implement now, assuming a competitive advantage as soon as the borders reopen.
“In 2021 AI will play a very important role. On the one hand, because changes in consumption have increased online sales. And on the other, because with the reduction of marketing teams in industries slowed down by the health crisis, more will have to be done with fewer people, and that requires efficiency. In addition, the return always coincides at least with the expenses, so it does not matter if it is an established business or still relatively small “
Do you want to get the most out of your customer base with automated workflows and the most powerful customization on the market? Contact Retail Rocket to request a demo and personalized advice. A consultant will analyze the solutions that best suit your needs and the return on investment that the technology will have for your business.