Wrapped up in the days leading up to Christmas, the jewelry and cosmetics firm Cristian Lay has presented the first recorded fashion film produced in the stories from Instagram, under the direction of the youtuber and filmmaker Pau Clavero.
“Xmas. A Golden Moments Story” It is composed of 7 mini-videos, starring the influencer Sara Fructuoso, which tell how the protagonist lives a story in which the magic of Christmas makes her live golden moments with jewels as protagonists.
History of fashion film
The fashion film begins when she receives a message from a courier company that will disrupt the plans for her family Christmas dinner, as a heavy snowfall will prevent her gifts from arriving on time. From there, the protagonist will visit some of the most emblematic places of Christmas in Madrid, causing the viewer to connect immediately with key moments and elements of Christmas. Under the singular gaze of Clavero, iconic places such as La Puerta del Sol, the Palacio de Cristal in Retiro Park, the Doña Manolita lottery administration, the San Ginés chocolate shop, make up a perfect setting in which, by magic, different elements of these enclaves are becoming the jewels that she had requested.
The fashion film has been released and presented, for the first time in history, through stories on the Instagram profile of the firm @cristianlayoffical, where the first six stories that make up this mini film can be seen. On the site www.goldenmomentsstory.es the users they will be able to see the complete fillm, including the end of the story exclusively through the platform.
“When we considered being able to carry out an action of this type, our goal was to be able to break the expected barrier and surprise with something that had not been done so far. We also wanted to connect with this younger, hyper-connected audience, carrying out a purely digital action, with a very fresh tone, and in turn evoking those golden moments that Christmas makes us live.”
has commented Víctor Leal, CEO of Cristian Lay.
After the presentation of the new repositioning of the brand, the result of the transformation of its business to a digital model focused on its e-commerce and on the recommendation of products by users through social networks, Cristian Lay intends to strengthen its impact with the digital consumer through a unique value offer.