The American ecommerce giant has launched another online store for a football team, this time it was the turn of the Cadiz CF. Other clubs that are present are: Betis, Deportivo, Girona or Valladolid (although in total they already collaborate with a dozen clubs).
The Amazon Sports Manager, Hernando Moncaleano, conducted an interview for him Box23 where they communicated the intention of the company to enter all kinds of sports and help fans to support their teams from anywhere in the world.
Jeff Bezos’ company has a strategic plan in place to increase its presence in the sports market of countries such as Spain, Germany, Italy and the United Kingdom, where its services are strongest.
Other stores on Amazon
In European football, it has launched the online platforms of Monaco, Udinese or Tottenham Hotspur. In the United States, it also manages audiovisual rights and broadcasts NFL or MLB games.
These types of agreements also help control counterfeiting. Something in which Amazon has been working all of 2020.