One of the technologies that has been riding the crest of the wave for several years is augmented reality, which is becoming more and more precise and interactive. In fact, 100 million people will use augmented reality to buy something in 2020 and 78% of consumers already prefer this type of technology over audiovisual experiences. Given this situation, it is not surprising that 67% of agencies are interested in implementing augmented reality in their marketing campaigns.
Augmented reality on the web will take a giant leap thanks to 5G
The augmented reality market is currently valued around $ 16.6 billion and it is anticipated that reach 198 billion by 2025, especially thanks to the take-off of Web AR technology. In fact, according to Wildbytes, experiential innovation agency that designs and produces launches and events based on innovation, experiences and facilities with state-of-the-art digital technology, this technology will be consolidated in 2021, becoming one of the key technologies for the consolidation of disruptive digital experiences, besides becoming one of the fundamental tools to carry out special actions in marketing.
“Augmented reality is generally associated with third-party apps or social media filters, and can rarely be used without the need to pre-install some kind of software on our mobile phone. Thus was born the Web AR, a technology with a long history in 4G networks and which will take a qualitative leap thanks to 5G. With it, users can go to websites and enjoy an augmented reality experience by clicking on an image, a link or through a QR code in a few seconds, thus eliminating one of the main barriers to entry of this type of initiative“, according Laia Zanon, Wildbytes Creative Production Director.
In the same way, this type of technology is not only beneficial for users but also for companies themselves. Thus, among the advantages are the speed of development since while an augmented reality app can take 6 months of work, a WebAR can be developed in just a few weeks, greatly optimizing costs.
“It is essential that companies keep the application of augmented reality on the web in mind when designing their strategies. The cost of developing a WebAR campaign, and the time invested in it, are much lower and therefore more beneficial. And, as in an augmented reality experience in an app, you can see how many people have interacted, the time they have dedicated, or how many clicks they have made, which allows you to know the return on your investment“
reveals Daniel Torrico, Managing Director of Wildbytes.
Thus, experiential innovation agency Wildbytes has developed AR web activations for communication tech giants and large sports clubs, among other companies, becoming a technology that more and more companies are betting on.