Lingokids, a Spanish startup specialized in digital content in English for young children, has closed 2020 tripling its growth globally and with the incorporation of 11 million new families using its app. It currently has 25 million users and is present in practically all the countries of the world, and it has positioned itself as a reference tool for learning from home during the pandemic. In Spain there are already about 650,000 families that use it, of which more than 200,000 have joined this year.
The company registered a notable increase in users during the months in which educational centers around the world remained closed, as it was identified as a complementary alternative of great interest to maintain the evolution of learning in English for children, thanks to a methodology innovative and attractive that, in addition to teaching, entertains, a highly valued aspect to parents during home confinement.
“It is part of our purpose as a company to help reduce inequalities in access to knowledge for children. For this reason, since our creation we have collaborated with different organizations in several countries to offer our content free of charge to families with difficulties or without resources. This year, we have put our focus on helping all families with their children at home who needed educational support ”, Explain Cristóbal Viedma, CEO and co-founder of Lingokids.
During the pandemic, the startup opened its contents for free for 60 days for anyone who wanted to try its app; it granted 3,000 licenses to schools interested in using its contents to facilitate their students’ learning from home; and distributed 40,000 licenses between NGOs such as the Red Cross and UNHCR in Spain, UNICEF in Latin America and the Caribbean, and Save the Children in the United States, to try to reach the most disadvantaged families.
On the other hand, Lingokids also signed agreements with various companies in order to offer their employees, users and clients a free tool to reinforce learning and entertainment for the little ones. In Spain, one of those agreements made it a provider of content in English for the platform Educlan, created by RTVE as a support resource during the temporary closure of schools.
Companies such as Huawei, MÁSMÓVIL, Orange, Mastercard or Cuétara offered their customers free subscriptions to the Lingokids app, and similar agreements were reached with Vodafone in the United Kingdom or T-Mobile in the United States.
Contents adapted to the new reality
The company has known how to adapt the contents of its platform to the new reality of these months, incorporating videos and songs such as ‘The song of the bubbles’ and ‘Washing Hands Game) ‘, about hygiene habits and how to wash hands, or ‘Don’t stop Baby Bot’, to practice physical exercise as a family. In total, this year it has had more than 230 million views of its videos on YouTube. Also, in summer he launched his LingoCamp, with weekly activities so that children could also be entertained during their vacations, once the course is over.
To cope with this increase in its volume of activity, this year Lingokids has increased its workforce by more than 33%, going from 60 employees in January to currently having a team of 80 people.
Acknowledgments and prospects for 2021
Its trajectory to date has made it worthy of being chosen as one of the Top20 LinkedIn startups, in addition to being part of the documentary series Google for Startups ‘Stories of 2020’, with the story ‘Educating in technology’, in which Cristóbal Viedma has participated.
Looking ahead to 2021, the company aims to reach 60 million families using its app globally; work on new content related to STEM activities (number logic, concept relationship, etc.) and that stimulate the skills and abilities known as soft skills (especially critical thinking and creativity), always in an English environment; and develop the agreement reached with the historic German educational games company Ravensburger, which this year has entered the startup as an investor, leading a round of 8.5 million euros closed in full lockdown.