Last Tuesday, December 15, we held the Webinar called TikTok or the new era of videomarketing: scalable traffic at low CPM, in which we talk about how it works, what it is for and why you should consider the social network for your retail, your sales or marketing.
The webinar began with an introduction by Samuel Rodríguez, CEO of Ecommerce News GROUP, who told us about “low CPM campaigns ”. Right now it is possible to carry it out at a low price. It’s TikTok time and it’s interesting to get to know it thoroughly. Keep in mind your brand to create trends, interests and connections on a platform whose audience is not available on other channels.
We have organized this webinar together with two experts. On the one hand, Alejandra Campo Fernández, Head of Partnership Development at Tradedoubler. It is one of the first Tiktok certified Partners worldwide. And on the other hand, Antonio de la Cuesta CEO at the digital marketing agency The Funnel Lab.
Have been associated with Ecommerce News to publicize our campaigns. These topics were specifically addressed:
- About Tiktok in the Spanish market
- What brands can benefit from Tiktok
- Campaign management and measurement
- Success Story, the practical part to delve into real examples of the campaigns